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| 1 | +--- |
| 2 | +name: Monthly Newsletter |
| 3 | +about: This includes the steps needed to publish the monthly newsletter |
| 4 | +title: "[NEWSLETTER - MONTH YEAR]" |
| 5 | +labels: '' |
| 6 | +assignees: '' |
| 7 | + |
| 8 | +--- |
| 9 | + |
| 10 | +## Newsletter Checklist: |
| 11 | + |
| 12 | +Related information can be found in [these instructions](https://github.com/InnerSourceCommons/foundation-governance/blob/master/how-to/add-content-to-newsletter.md). |
| 13 | + |
| 14 | +### Gathering Content |
| 15 | + |
| 16 | +**1 month before publication** |
| 17 | + - [ ] Gathering content in advance: Add any interesting InnerSource content from slack or social scans or keyword searches for InnerSource / #InnerSource on our social platforms to the next month’s Newsletter Issue in the [GitHub marketing](https://github.com/InnerSourceCommons/InnerSourceMarketing/issues) repo. |
| 18 | + |
| 19 | + |
| 20 | +**2 weeks before publication** |
| 21 | + - [ ] You may want to ask members for any content they want to contribute. You can do this by sharing a reminder on slack with a link to that month’s Newsletter GitHub issue. |
| 22 | +(If you do this, be sure to give members a deadline a few days in advance.) |
| 23 | + - [ ] If you’re posting about a new pattern or a pattern of the month, then be sure to get in touch on the #innersource-patterns channel to say what pattern you plan to post about and see if anyone has any thoughts |
| 24 | + - [ ] Check in with the team on who should be the Hero of the Month. |
| 25 | + - [ ] Check in with Olive about your deadline for working on the newsletter and whether registration links for Community Calls will be ready on time. (We usually issue a brief second update with details of a community call if it’s not confirmed before the deadline.) |
| 26 | + |
| 27 | +### 2 Days before Publication - Drafting the newsletter |
| 28 | + |
| 29 | +- The [Social Media Calendar 2025](https://docs.google.com/spreadsheets/d/12lF2qGSNwxxelIQ2_nq7QLq-Ill6ad2R/edit?usp=sharing&ouid=112227356091295695995&rtpof=true&sd=true) suggests dates for working on and publishing the newsletter. |
| 30 | +- We create and send our newsletter using [Mailchimp](https://mailchimp.com/). |
| 31 | +- Here is a [90 minute video with all the instructions you should need](https://drive.google.com/file/d/1mCZShH5yOj4sKUpKksXGeSkCgiJGHxNw/view?usp=sharing) for creating your monthly newsletter. |
| 32 | + |
| 33 | +**A few pointers** |
| 34 | + |
| 35 | +- All the newsletter images you need should be found here on Canva: |
| 36 | + - [Community Call Eventbrite Heading Images slides](https://www.canva.com/design/DAE7I9K26k8/q5BJv0-hhtbD5cyRfzTDyA/edit) |
| 37 | + - [Newsletter Headings](https://www.canva.com/design/DAE6AmIoJGM/8cDqAMRslk72fvBG5OQwUQ/edit) |
| 38 | + - [Gathering Presentation Slides](https://www.canva.com/design/DAGS5LFv9aU/upxC5BMSGGqp0xmZ_bNXFQ/edit) |
| 39 | + - The Hero of the Month images are saved [here](https://drive.google.com/drive/folders/1m4rGMjuxz7IgoTDK6-LSKRxDaJ5LB1wB?usp=sharing) in the Social Media & Regular promotion folder. |
| 40 | + - My go to is unsplash.com when I’m looking for copyright free images. |
| 41 | + - We use Helvetica, size 15 font for the main body of the text. |
| 42 | + |
| 43 | +- [ ] Go through all the steps in the 90 minute video from above |
| 44 | + |
| 45 | +### 1 Day before Publication - Editing the newsletter |
| 46 | + |
| 47 | +- [ ] Send test emails: |
| 48 | + - [ ] 1st test email: Check that each link is correct |
| 49 | + - [ ] 2nd test email: Review that content is correct - especially dates and time for the community calls and events |
| 50 | + - [ ] 3rd test email: Re-read and do a spell check in your email and by copying and pasting the content in a word document (the word document hack has been really useful for me). |
| 51 | +- [ ] Email link: You need to update the month every time and I always add the year. |
| 52 | + |
| 53 | +### Sending and sharing the Newsletter |
| 54 | +Once you’re happy that the edit has been comprehensive, it’s time to send the newsletter using Mailchimp. (This is covered in the video instructions. |
| 55 | + |
| 56 | +After sending out the newsletter, you then need to share it on social media |
| 57 | + - [ ] Find an attention-grabbing image to use for the post (I use unsplash.com) |
| 58 | + - [ ] Draft content to use with sharing the post. The content of the post is always very simple and along the lines of … ‘Hurrah, the [month] newsletter has hit the shelves’ and include a hashtag for #InnerSource |
| 59 | + - [ ] Share to Linked In |
| 60 | + - [ ] Share to X and Mastodon |
| 61 | + - [ ] Share to InnerSource Commons Slack. (Once again, it’s a very similar short message that gets posted on the #general channel that contains the LinkedIn and social links in case people want to repost.) |
| 62 | + - [ ] Share to other channels as needed, where it may be of particular interest e.g. |
| 63 | + - the #innersource-patterns channel where I tag the people involved with that pattern |
| 64 | + - the #marketing working group as a few members repost on social for us |
| 65 | + - our Hero of the Month |
| 66 | + - anyone who has advertised an event or activity with us. |
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