|
| 1 | +--- |
| 2 | +name: alert-manager |
| 3 | +description: 'Configure SEO alerts for ranking drops, traffic changes, technical issues, competitor movements. SEO预警/排名监控' |
| 4 | +version: "6.0.0" |
| 5 | +license: Apache-2.0 |
| 6 | +compatibility: "Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations." |
| 7 | +homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills" |
| 8 | +when_to_use: "Use when setting up monitoring alerts for rankings, traffic, backlinks, technical issues, or AI visibility changes." |
| 9 | +argument-hint: "<domain> [metric]" |
| 10 | +metadata: |
| 11 | + author: aaron-he-zhu |
| 12 | + version: "6.0.0" |
| 13 | + geo-relevance: "low" |
| 14 | + tags: |
| 15 | + - seo |
| 16 | + - geo |
| 17 | + - seo-alerts |
| 18 | + - ranking-alerts |
| 19 | + - traffic-monitoring |
| 20 | + - competitor-alerts |
| 21 | + - automated-monitoring |
| 22 | + - anomaly-detection |
| 23 | + - SEO预警 |
| 24 | + - SEOアラート |
| 25 | + - SEO알림 |
| 26 | + - alertas-seo |
| 27 | + triggers: |
| 28 | + # EN-formal |
| 29 | + - "set up SEO alerts" |
| 30 | + - "monitor rankings" |
| 31 | + - "ranking notifications" |
| 32 | + - "traffic alerts" |
| 33 | + - "competitor alerts" |
| 34 | + - "automated monitoring" |
| 35 | + # EN-casual |
| 36 | + - "notify me when rankings drop" |
| 37 | + - "alert me if rankings drop" |
| 38 | + - "notify me of traffic changes" |
| 39 | + - "watch competitor changes" |
| 40 | + - "watch my keywords for changes" |
| 41 | + - "alert me about changes" |
| 42 | + # EN-question |
| 43 | + - "how to monitor my rankings" |
| 44 | + - "how to set up SEO alerts" |
| 45 | + # ZH-pro |
| 46 | + - "SEO预警" |
| 47 | + - "排名监控" |
| 48 | + - "流量报警" |
| 49 | + - "竞品变动提醒" |
| 50 | + # ZH-casual |
| 51 | + - "排名掉了提醒我" |
| 52 | + - "流量异常" |
| 53 | + - "有变化通知我" |
| 54 | + # JA |
| 55 | + - "SEOアラート" |
| 56 | + - "ランキング監視" |
| 57 | + # KO |
| 58 | + - "SEO 알림" |
| 59 | + - "순위 모니터링" |
| 60 | + # ES |
| 61 | + - "alertas SEO" |
| 62 | + - "monitoreo de rankings" |
| 63 | + # PT |
| 64 | + - "alertas de SEO" |
| 65 | + # Misspellings |
| 66 | + - "SEO allerts" |
| 67 | +--- |
| 68 | + |
| 69 | +# Alert Manager |
| 70 | + |
| 71 | + |
| 72 | +> **[SEO & GEO Skills Library](https://github.com/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · [ClawHub](https://clawhub.ai/u/aaron-he-zhu) · [skills.sh](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills) |
| 73 | +> **System Mode**: This monitoring skill follows the shared [Skill Contract](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md) and [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md). |
| 74 | +
|
| 75 | + |
| 76 | +Sets up proactive monitoring alerts for critical SEO and GEO metrics. Triggers notifications when rankings drop, traffic changes significantly, technical issues occur, or competitors make moves. |
| 77 | + |
| 78 | +**System role**: Monitoring layer skill. It turns performance changes into deltas, alerts, and next actions. |
| 79 | + |
| 80 | +## When This Must Trigger |
| 81 | + |
| 82 | +Use this when the conversation involves any of these situations — even if the user does not use SEO terminology: |
| 83 | + |
| 84 | +Use this whenever the task needs time-aware change detection, escalation, or stakeholder-ready visibility. |
| 85 | + |
| 86 | +- Setting up SEO monitoring systems |
| 87 | +- Creating ranking drop alerts |
| 88 | +- Monitoring technical SEO health |
| 89 | +- Tracking competitor movements |
| 90 | +- Alerting on content performance changes |
| 91 | +- Monitoring GEO/AI visibility changes |
| 92 | +- Setting up brand mention alerts |
| 93 | + |
| 94 | +## What This Skill Does |
| 95 | + |
| 96 | +1. **Alert Configuration**: Sets up custom alert thresholds |
| 97 | +2. **Multi-Metric Monitoring**: Tracks rankings, traffic, technical issues |
| 98 | +3. **Threshold Management**: Defines when alerts trigger |
| 99 | +4. **Priority Classification**: Categorizes alerts by severity |
| 100 | +5. **Notification Setup**: Configures how alerts are delivered |
| 101 | +6. **Alert Response Plans**: Creates action plans for each alert type |
| 102 | +7. **Alert History**: Tracks alert patterns over time |
| 103 | + |
| 104 | +## Quick Start |
| 105 | + |
| 106 | +Start with one of these prompts. Finish with a short handoff summary using the repository format in [Skill Contract](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md). |
| 107 | + |
| 108 | +### Set Up Alerts |
| 109 | + |
| 110 | +``` |
| 111 | +Set up SEO monitoring alerts for [domain] |
| 112 | +``` |
| 113 | + |
| 114 | +``` |
| 115 | +Create ranking drop alerts for my top 20 keywords |
| 116 | +``` |
| 117 | + |
| 118 | +### Configure Specific Alerts |
| 119 | + |
| 120 | +``` |
| 121 | +Alert me when [specific condition] |
| 122 | +``` |
| 123 | + |
| 124 | +``` |
| 125 | +Set up competitor monitoring for [competitor domains] |
| 126 | +``` |
| 127 | + |
| 128 | +### Review Alert System |
| 129 | + |
| 130 | +``` |
| 131 | +Review and optimize my current SEO alerts |
| 132 | +``` |
| 133 | + |
| 134 | +## Skill Contract |
| 135 | + |
| 136 | +**Expected output**: a delta summary, alert/report output, and a short handoff summary ready for `memory/monitoring/`. |
| 137 | + |
| 138 | +- **Reads**: current metrics, previous baselines, alert thresholds, and reporting context from [CLAUDE.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CLAUDE.md) and the shared [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md) when available. |
| 139 | +- **Writes**: a user-facing monitoring deliverable plus a reusable summary that can be stored under `memory/monitoring/`. |
| 140 | +- **Promotes**: significant changes, confirmed anomalies, and follow-up actions to `memory/open-loops.md` and `memory/decisions.md`. |
| 141 | +- **Next handoff**: use the `Next Best Skill` below when a change needs action. |
| 142 | + |
| 143 | +## Data Sources |
| 144 | + |
| 145 | +> **Note:** All integrations are optional. This skill works without any API keys — users provide data manually when no tools are connected. |
| 146 | +
|
| 147 | +> See [CONNECTORS.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CONNECTORS.md) for tool category placeholders. |
| 148 | +
|
| 149 | +**With ~~SEO tool + ~~search console + ~~web crawler connected:** |
| 150 | +Automatically monitor real-time metric feeds for ranking changes via ~~SEO tool API, indexing and coverage alerts from ~~search console, and technical health alerts from ~~web crawler. Set up automated threshold-based alerts with notification delivery. |
| 151 | + |
| 152 | +**With manual data only:** |
| 153 | +Ask the user to provide: |
| 154 | +1. Current baseline metrics for alert thresholds (rankings, traffic, backlinks) |
| 155 | +2. Critical keywords or pages to monitor |
| 156 | +3. Alert priority levels and notification preferences |
| 157 | +4. Historical data to understand normal fluctuation ranges |
| 158 | +5. Manual reporting on metric changes when they check their tools |
| 159 | + |
| 160 | +Proceed with the alert configuration using provided parameters. User will need to manually check metrics and report changes for alert triggers. |
| 161 | + |
| 162 | +## Instructions |
| 163 | + |
| 164 | +When a user requests alert setup: |
| 165 | + |
| 166 | +1. **Define Alert Categories** |
| 167 | + |
| 168 | + ```markdown |
| 169 | + ## SEO Alert System Configuration |
| 170 | + |
| 171 | + **Domain**: [domain] |
| 172 | + **Configured Date**: [date] |
| 173 | + |
| 174 | + ### Alert Categories |
| 175 | + |
| 176 | + | Category | Description | Typical Urgency | |
| 177 | + |----------|-------------|-----------------| |
| 178 | + | Ranking Alerts | Keyword position changes | Medium-High | |
| 179 | + | Traffic Alerts | Organic traffic fluctuations | High | |
| 180 | + | Technical Alerts | Site health issues | Critical | |
| 181 | + | Backlink Alerts | Link profile changes | Medium | |
| 182 | + | Competitor Alerts | Competitor movements | Low-Medium | |
| 183 | + | GEO Alerts | AI visibility changes | Medium | |
| 184 | + | Brand Alerts | Brand mentions and reputation | Medium | |
| 185 | + ``` |
| 186 | + |
| 187 | +2. **Configure Alert Rules by Category** |
| 188 | + |
| 189 | + For each relevant category (Rankings, Traffic, Technical, Backlinks, Competitors, GEO/AI, Brand), define alert name, trigger condition, threshold, and priority level. |
| 190 | + |
| 191 | + > **Reference**: See [references/alert-configuration-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/monitor/alert-manager/references/alert-configuration-templates.md) for complete alert tables, threshold examples, and response plan templates for all 7 categories. |
| 192 | +
|
| 193 | +3. **Define Alert Response Plans** |
| 194 | + |
| 195 | + Map each priority level (Critical, High, Medium, Low) to a response time and immediate action steps. |
| 196 | + |
| 197 | +4. **Set Up Alert Delivery** |
| 198 | + |
| 199 | + Configure notification channels (Email, SMS, Slack), recipient routing by role, suppression rules (duplicate cooldown, maintenance windows), and escalation paths. |
| 200 | + |
| 201 | +5. **Create Alert Summary** |
| 202 | + |
| 203 | + ```markdown |
| 204 | + # SEO Alert System Summary |
| 205 | + |
| 206 | + **Domain**: [domain] |
| 207 | + **Configured**: [date] |
| 208 | + **Total Active Alerts**: [X] |
| 209 | + |
| 210 | + ## Alert Count by Category |
| 211 | + |
| 212 | + | Category | Critical | High | Medium | Low | Total | |
| 213 | + |----------|----------|------|--------|-----|-------| |
| 214 | + | Rankings | [X] | [X] | [X] | [X] | [X] | |
| 215 | + | Traffic | [X] | [X] | [X] | [X] | [X] | |
| 216 | + | Technical | [X] | [X] | [X] | [X] | [X] | |
| 217 | + | Backlinks | [X] | [X] | [X] | [X] | [X] | |
| 218 | + | Competitors | [X] | [X] | [X] | [X] | [X] | |
| 219 | + | GEO | [X] | [X] | [X] | [X] | [X] | |
| 220 | + | **Total** | **[X]** | **[X]** | **[X]** | **[X]** | **[X]** | |
| 221 | + |
| 222 | + ## Quick Reference |
| 223 | + |
| 224 | + ### If You Get a Critical Alert |
| 225 | + |
| 226 | + 1. Don't panic |
| 227 | + 2. Check alert details |
| 228 | + 3. Follow response plan |
| 229 | + 4. Document actions taken |
| 230 | + 5. Update stakeholders |
| 231 | + |
| 232 | + ### Weekly Alert Review Checklist |
| 233 | + |
| 234 | + - [ ] Review all alerts triggered |
| 235 | + - [ ] Identify patterns |
| 236 | + - [ ] Adjust thresholds if needed |
| 237 | + - [ ] Update response plans |
| 238 | + - [ ] Clean up false positives |
| 239 | + ``` |
| 240 | + |
| 241 | +## Validation Checkpoints |
| 242 | + |
| 243 | +### Input Validation |
| 244 | +- [ ] Alert thresholds are based on realistic baseline data |
| 245 | +- [ ] Critical keywords and pages clearly identified |
| 246 | +- [ ] Response plans defined for each alert priority level |
| 247 | +- [ ] Notification channels configured with appropriate recipients |
| 248 | + |
| 249 | +### Output Validation |
| 250 | +- [ ] Every metric cites its data source and collection date |
| 251 | +- [ ] Alert thresholds account for normal metric fluctuations |
| 252 | +- [ ] Response plans are specific and time-bound |
| 253 | +- [ ] Source of each alert trigger clearly stated (~~SEO tool API alert, ~~search console notification, ~~web crawler alert, or manual user check) |
| 254 | + |
| 255 | +## Example |
| 256 | + |
| 257 | +**User**: "Set up ranking drop alerts for my top keywords" |
| 258 | + |
| 259 | +**Output**: |
| 260 | + |
| 261 | +```markdown |
| 262 | +## Ranking Alert Configuration |
| 263 | + |
| 264 | +### Critical Keywords (Immediate Alert) |
| 265 | + |
| 266 | +| Keyword | Current | Alert If | Priority | |
| 267 | +|---------|---------|----------|----------| |
| 268 | +| best project management software | 2 | Drops to 5+ | 🔴 Critical | |
| 269 | +| project management tools | 4 | Drops to 8+ | 🔴 Critical | |
| 270 | +| team collaboration software | 1 | Any drop | 🔴 Critical | |
| 271 | + |
| 272 | +### Important Keywords (Same-Day Alert) |
| 273 | + |
| 274 | +| Keyword | Current | Alert If | Priority | |
| 275 | +|---------|---------|----------|----------| |
| 276 | +| agile project management | 7 | Drops out of top 10 | 🔴 High | |
| 277 | +| kanban software | 9 | Drops out of top 10 | 🔴 High | |
| 278 | + |
| 279 | +### Alert Response Plan |
| 280 | + |
| 281 | +**If Critical Keyword Drops**: |
| 282 | +1. Check if page is still indexed (site:url) |
| 283 | +2. Look for algorithm update announcements |
| 284 | +3. Analyze what changed in SERP |
| 285 | +4. Review competitor ranking changes |
| 286 | +5. Check for technical issues on page |
| 287 | +6. Create recovery action plan within 24 hours |
| 288 | + |
| 289 | +**Notification**: Email + Slack to SEO team immediately |
| 290 | +``` |
| 291 | + |
| 292 | +## Tips for Success |
| 293 | + |
| 294 | +1. **Start simple** - Don't create too many alerts initially |
| 295 | +2. **Tune thresholds** - Adjust based on normal fluctuations |
| 296 | +3. **Avoid alert fatigue** - Too many alerts = ignored alerts |
| 297 | +4. **Document response plans** - Know what to do when alerts fire |
| 298 | +5. **Review regularly** - Alerts need maintenance as your SEO matures |
| 299 | +6. **Include positive alerts** - Track wins, not just problems |
| 300 | + |
| 301 | +## Alert Threshold Quick Reference |
| 302 | + |
| 303 | +| Metric | Warning | Critical | Frequency | |
| 304 | +|--------|---------|----------|-----------| |
| 305 | +| Organic traffic | -15% WoW | -30% WoW | Daily | |
| 306 | +| Keyword positions | >3 position drop | >5 position drop | Daily | |
| 307 | +| Pages indexed | -5% change | -20% change | Weekly | |
| 308 | +| Crawl errors | >10 new/day | >50 new/day | Daily | |
| 309 | +| Core Web Vitals | "Needs Improvement" | "Poor" | Weekly | |
| 310 | +| Backlinks lost | >5% in 1 week | >15% in 1 week | Weekly | |
| 311 | +| AI citation loss | Any key query | >20% queries | Weekly | |
| 312 | +| Security issues | Any detected | Any detected | Daily | |
| 313 | + |
| 314 | +> **Reference**: See [references/alert-threshold-guide.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/monitor/alert-manager/references/alert-threshold-guide.md) for baseline establishment, threshold setting methodology, fatigue prevention, escalation paths, and response playbooks. |
| 315 | +
|
| 316 | + |
| 317 | +### Save Results |
| 318 | + |
| 319 | +After delivering monitoring data or reports to the user, ask: |
| 320 | + |
| 321 | +> "Save these results for future sessions?" |
| 322 | +
|
| 323 | +If yes, write a dated summary to `memory/monitoring/YYYY-MM-DD-<topic>.md` containing: |
| 324 | +- One-line headline finding or status change |
| 325 | +- Top 3-5 actionable items |
| 326 | +- Open loops or anomalies requiring follow-up |
| 327 | +- Source data references |
| 328 | + |
| 329 | +If any findings should influence ongoing strategy, recommend promoting key conclusions to `memory/hot-cache.md`. |
| 330 | + |
| 331 | +## Reference Materials |
| 332 | + |
| 333 | +- [Alert Threshold Guide](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/monitor/alert-manager/references/alert-threshold-guide.md) — Recommended thresholds by metric, fatigue prevention strategies, and escalation path templates |
| 334 | + |
| 335 | +## Next Best Skill |
| 336 | + |
| 337 | +- **Primary**: [rank-tracker](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/monitor/rank-tracker/SKILL.md) — pair alerts with a baseline measurement workflow. |
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