Analyse a Dataset of Ecommerce company based in New York City that sells clothing online , order either on a mobile app or website for the clothes they want.
Coeffecient
Avg. Session Length 25.981550
Time on App 38.590159
Time on Website 0.190405
Length of Membership 61.279097
This is tricky, there are two ways to think about this: Develop the Website to catch up to the performance of the mobile app, or develop the app more since that is what is working better. This sort of answer really depends on the other factors going on at the company, you would probably want to explore the relationship between Length of Membership and the App or the Website before coming to a conclusion!
Reference Material:https://www.udemy.com/share/101WaUB0scc1dQR34=/